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Conversion Rate Optimization

All the traffic in the world is useless if you’re not converting. 

 

Without a CRO process in place, you cannot effectively maximize your web sales potential.

Proper conversion rate optimization addresses the on- and off-site processes that cause your visitors to take action. Whether you want your visitors to download your free ebook, complete your lead generation form or convert into paying customers, CRO will ensure that every element of your website and your overall marketing strategy is acting in concert to bring would-be customers closer to the outcomes you desire.

At MDL, our CRO campaigns can include any of the following steps:

  • Identification of conversion metrics
  • CRO goal setting
  • Analysis of existing conversion paths
  • Backend analytics installation
  • Split testing analysis and recommendations
  • Visitor feedback collection and follow-up