I stare at pictures of rings on Instagram more than any sane person would.

If you’re unsure what types of clients I work with, I make my living off managing Social Media accounts of jewellers or boutique fashion brands. I consult with these businesses on what type of content they should be creating in order to stand out from the rest and help them ‘up their game’ on social media.

Have you ever had a customer come in to your store, with a picture of a ring they saw on Instagram and asked if you have that style? Good news for you,you’re going to get a lot more of customers like that over the next few years. More and more of your potential customers will be looking on social media for ideas and that’s a massive opportunity for jewellers like yourself to build up a community and grow a following around your brand. So, when a recently engaged women who’s been looking at your daily posts everyday for the past 6 months, guess which jeweller they’ll be looking to visit ?

There’s one platform that stands out from all the rest.


One of the fastest growing platforms these days, there’s no reason why you can’t scale your jewellery store online. In the following video, I’m going to be sharing:

  • how jewellers can use influencer marketing
  • why great content is important
  • and give you a real life example of a jeweller who’s KILLING it on Instagram.